Social Media Marketing is the process of gaining traffic or attention through social media sites with the intention of marketing a product or a service. For far too long, many businesses and companies have overlooked social media as a platform where the millennials waste time chatting their lives with people around the world. But that...Read More

The premature announcement of Nyeri Governor Wahome Gakuru death on social media has pushed two members of the August House to seek laws that govern the use of social media in Kenya. Honorable Stephen Mule (Matungulu) and Sammy Seroney (nominated) – both from Wiper democratic movement – criticized the manner in which social media is...Read More

Schools have closed and kids are at home driving you crazy. The young one smearing Vaseline to the older one’s hair, both dropping and breaking this and that and you are there wondering as a parent, “When will schools open?” Ok I get it, but what if you ask yourself, “How can I make them...Read More

Most entrepreneurs find it hard to manage a business past 30 yards. Understandably so because, entrepreneurs, more than anything, they want full control of their businesses. However, that need should not rule out the possibility of running your business remotely as an entrepreneur. Needless to say, there are loads of benefits that comes with managing...Read More

On Friday October 13, twitter users – activists, celebrities and journalists among them – joined a twitter boycott to protest the locking of actress Rose Mcgowan twitter account. After she went public claiming that her twitter had been taken away from her by the company on Wednesday. The Company had locked Ms. Mcgowan account on...Read More

It is becoming harder and harder standing out in the sea of digital marketing competitors. And one question that pops when coming up with a marketing strategy is how to stand out in today’s crowded digital marketing place? And which, as result, compels us to ask ourselves, what are the ingredients of a successful digital...Read More