Most of you have been overlooked for the promotion that you have dreaming about and working towards for some petty but serious issues. Do you know what reasons they are? Have you taken the time to understand how the promotion system at your company works? You have put in the time and work but you...Read More

A brand is a distinguishing symbol, mark, logo, or a name that companies use to identify their products from their rivals in the consumer’s mind. While branding is the process involved in creating a unique name and image for a product in the consumer’s mind. There are some common brand names like safaricom, Coca-Cola among...Read More