Speaking during the sidelines of Social Media Week 2021, Go Gaga Experiential Co-Founder and Director Strategy and Programs Rita Njuguna said there has been a huge spike in adoption of digital technologies in major sectors of the economy that has changed the way of life during the pandemic.Read More

Podcasts come in all shapes and sizes. That's good news for you, because it means that you have lots of room to be creative and make something you're excited about.Read More

Marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends.Read More

YouTube is the world’s largest online video community, allowing millions of people to discover, watch, and share original videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers large and small. YouTube, LLC, is based in San Bruno,...Read More

Google has announced the launch of its’ Women Will initiative in Kenya. The program is designed to create economic opportunities for women by connecting them to digital skills and mentorship.Read More

YouTube Rewind is an annual review of videos produced, created, and uploaded on YouTube. It brings together the biggest music, trends and characters from the past twelve months featuring Kenya’s biggest YouTube stars.Read More

RoyalTrendia is a fast growing training company which has marked its presence by catering digital media training needs of people and corporate companies across Kenya. The course is designed to help you fine-tune your strategic understanding of digital media marketing orientation, Search Engine Optimisation, social media marketing, content marketing, email marketing and leads generation. This...Read More

It is becoming harder and harder standing out in the sea of digital marketing competitors. And one question that pops when coming up with a marketing strategy is how to stand out in today’s crowded digital marketing place? And which, as result, compels us to ask ourselves, what are the ingredients of a successful digital...Read More

First published by John Hall on Forbes   Content marketing as we know it today looks a lot different from how it used to look. The ever-expanding list of new tactics, trends, data, and content tools has definitely changed our approach, and it’s easy to forget content’s core purpose. Here are seven things I wish all brands, marketers, and industry...Read More

You have created email automation. What now? You might ask. See, when it comes to online marketing, email automation is the new popular “buzz tool”, hence email marketing automation – which is as far reaching as none other online marketing tool. In fact, statistics show that email automation is 40 times more effective than social...Read More