Mizizi Africa homes has launched a unit in its business that seeks to grow a new generation of creative and impact music artists.
Mizizi Musiq is a social good and talent development unit that fosters sustainable growth for local artists.
The real estate developer is tapping into a pool of talented gospel music artists with good content but fails to make it in the marketplace.
Target artists will be supported under Mizizi Musiq to record their songs, link up with professional music advisers, promoters and mentors who will guide their musical journey to success.
“There are lots of good gospel music talent and content out there but most artists lack individual strategies and an elaborate growth plan and discipline to take their craft to the next level. This is a gap that we are coming to fill up,” said Mizizi Africa Homes Operations and Finance Director, George Mburu.
George Mburu whose stage name is Top G and gospel artist Timothy Muthuri (Lil Tim are the founders and lead artists of the unit.
The company said it will push for development and marketing of original content to tap into this niche market that is often overlooked but has a potentially bigger fan base.
It will also facilitate access to continuous training on copyright issues that protects artists and their works.
“Our vision is to package the next wave of artists with content good enough to be exported to the global marketplace,” said Mburu.
Mizizi musiq has been working with 50 artists under a pilot programme and targets to increase the numbers to 1,000 by year end.
The unit unveiled their first five track album, Umbali Huu featuring Top G and Lil Tim during the launch event at Mizizi Africa Homes’ first project, Penguin Estate last Saturday.
Other songs under the debut album include, Yesu ni Nani, Mkristo Bandia, Role Model and Tamaa that the unit is building upon to develop more content to push their message of hope and revival.
The videos have been directed by Steve Kipande of Grip Pictures and have a signature sound created by renowned music studio, Batoz Media Africa.
The company said the initiative is a part of its bigger corporate social responsibility that supports Kenyan youth to make a difference in their lives and promote social good through music.