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Social Media Marketing is the process of gaining traffic or attention through social media sites with the intention of marketing a product or a service. For far too long, many businesses and companies have overlooked social media as a platform where the millennials waste time chatting their lives with people around the world.

Photo of the Remarkables mountain range in Queenstown, New Zealand.

But that is not the absolute truth to marketers who have put social media as a key element of their marketing strategy. Social media marketing beside a thousand and one advantages, provides an immense exposure of your business around the world because it transcends the knowns to the unknowns.

It has no boundaries to say the least, and businesses not utilizing social media platforms as part of their marketing strategy are missing out a chunk of potential customers. In case you are still in doubt social media marketing can be a gold mine for your business when it comes to marketing your products and services.

I will highlight for you some of the key reasons why social media marketing is the perfect fit for the gap between your business and its success.

Brand Awareness

Implementing a social media marketing strategy increases awareness of your brand because it enables you to engage with a broad audience of consumers. All you have to do is create social media profiles and begin interacting with others and get your employees, business partners, sponsorsand friends ‘like’, and ‘share’ you social media posts.

By simply having people interact with your content will increase brand awareness and then you can begin building your reputation as a business from there. Put keenness in every post you put out there because it leads to people liking it and sharing it to more potential customers.

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The more people know about your business, the better.

Better Customer Satisfaction

Social media is a networking and communication platform that creates a voice for your company. With social media marketing you are able to humanize your business and interact with your customers on one on one answering their questions and settling their complaints.

Be attentive to your customer’s needs and respond to their comments promptly. This will send a signal to them that you do care about them and therefore they will be happy to be identified with your products and services.

There is nothing that touches your customers more than an interpersonal dialogue with them, regarding their complaints – which is highly offered by social media.

Improved Brand Loyalty

It is the goal of every business to develop and maintain a loyal customer base. Therefore, it is important to regularly engage with your customers in order to create a long lasting bong since customer satisfaction and brand loyalty go hand in hand.

Customers don’t only see business social media platforms as platforms for brand introduction and promotional mix, but also as channels through which they can be able to interact with the business directly.

Cost Effective

Social media marketing is possibly the least expensive form of business advertising strategy. Since opening accounts for all social media platforms is absolutely free. Unless you decide to invest on paid promotions which are relatively low compared to other marketing tactics.

Just by spending approximately six hours a week and a small amount of money, you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.

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Higher Conversion Rates

When you post a blog, an image, a video or a comment, it may lead viewers to your company’s website and increase traffic and visibility. Hence more opportunities for conversion. Social media marketing allows your business to give a positive impression through a humanization factor.

When brands are interactive by sharing content, commenting and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.

 

Now go get started and reap the benefits of social media marketing.

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