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Convenience drive shift to E-commerce
More and more Kenyans continue to adopt online shopping and cashless transactions since the start of COVID-19 pandemic. A whitepaper by SCANAD has shown that Kenyan retailers reported tremendous growth in online retail activity and anticipated that this trend will continue even post pandemic. Some respondents also noted that demand for non-essential goods had declined with consumers now more conscientious about their spending.
More and more Kenyans continue to adopt online shopping and cashless transactions since the start of COVID-19 pandemic. A whitepaper by SCANAD has shown that Kenyan retailers reported tremendous growth in online retail activity and anticipated that this trend will continue even post pandemic. Some respondents also noted that demand for non-essential goods had declined...
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