Open Mon - Sat 08:00-16:00
Email info@royaltrendia.com Call Now! +254-736-951-730
Open Mon - Sat 08:00-16:00
Email info@royaltrendia.com Call Now! +254-736-951-730

Tools to help you improve your social media strategy

SHARE THIS

Here are 15 of the best social media management tools currently available and how they can help you make the most of your social presence, as recommended by leading members of Forbes Agency Council.

1. HootSuite

Whether you are a user handling multiple accounts, or an agency that handles hundreds, HootSuite makes it easy. It’s easy to add accounts, easy to schedule posts across all major platforms and easy to add account managers. In addition, the company also has a robust training platform that teaches not just the tools, but how to think about social marketing as a whole. As a package, the best out there for the price.   – David KleyWeb Design and Company

 

2. Hubspot

While there are a lot of tools out there that let you monitor and publish to social accounts, we recommend platforms such as Hubspot where you can not only monitor and publish but also get closed-loop reporting data. That means you’re not just seeing what channels drive the most engagement, but you can track further down the funnel to see what posts and channels drive actual leads and sales.   – Ryan ShortMODassic Marketing

3. MeetEdgar

There are countless tools that post for you and schedule posts but what about a system that re-shares evergreen posts? MeetEdgar is the one thing I would recommend because it has the biggest impact on traffic by automatically re-sharing your evergreen content.   – Christina BaldassarreZebra Advertisement

4. TweetDeck

TweetDeck has been around a long time now, and there’s a reason for that: It’s one of the best and best-priced (what can beat free?) ways out there to be a part of the Twittersphere. The multi-columned layout makes it easy to follow several conversations at once, and scheduling content is a snap. Twitter moves so fast, but TweetDeck makes it doable and even enjoyable.   – Starr Million BakerINK

See also  #KenyaChat : Clean Water And Sanitation

5. IFTTT

IFTTT, or “If This Then That,” is a great automation tool that can help you save a lot of time on trying to manage social media platforms, apps and websites. The tool can link these services together based on a trigger and an action. Based on the trigger you create, it will start an action. For example, if you publish a blog (the trigger), then IFTTT will automate and create a tweet (the action).   – Solomon ThimothyOneIMS

 

6. Buffer

I’m a fan of Buffer. It lets you schedule and manage social media posts across all of the most widely used channels, and you can individually customize each post for all of the different platforms it gets posted to. Buffer also shares your content at the best possible times throughout the day and tracks links so that you can see what content gets the most traction.   – Chi ZhaoHokku PR

7. Sprout Social

Our digital team utilizes Sprout Social for its social media management, which allows the team members to monitor clients’ social media mentions, engage with brand advocates, schedule content in advance, and utilize reporting tools to inform future strategies. As our hotel clients’ guests view social media as a virtual concierge, we find it essential to have a tool to streamline real-time communication.   – Jennifer HawkinsHAWKINS International Public Relations Inc.

8. Google Analytics

Google Analytics is the one tool that manages our social media. Why? Because the data we gather from analytics focuses our efforts on the social media platforms that are driving traffic and conversions. Did we receive a ton of traffic from Reddit in the last month that converted to subscribers? Did we have a negative ROI on our Facebook ad spend? Google Analytics provides these answers and more.   – Brett FarmiloeMarkitors

See also  Why Social Media Monitoring is important to your Email Marketing Strategies

9. A Content Calendar

Creating a content calendar doesn’t require complex software; you can create one in Google Docs or Microsoft Word. Planning out your content a month at a time offers you a distinct advantage: You can plan for holidays, scheduled product releases, newsletter blasts and more. Having a content calendar is a key aspect of developing a cohesive social media marketing strategy.   – Kelly SamuelQode Media

10. Raven

Individual reports and scheduling posts for individual channels are always helpful, but that is not always a sufficient representation of your online image. I like Raven because it provides reports gathering information from pay-per-click (PPC), search engine optimization (SEO), and social media channels. It also allows you to access data and schedule posts on a wide variety of digital media channels.   – Ahmad KarehTwistlab Marketing

11. SocialFlow

SocialFlow‘s algorithms analyze user behavior and then optimize each post based on real-time data, in order to predict the best times for publishing content to capture peak attention from target audiences. They release posts when timing, relevance and audience are optimized, and also offer a full suite of services that aim to expand audience engagement and increase revenue per customer.   – Ryan PezzottiKnowzo.com

12. Iconosquare

If Instagram is a big part of your business, you absolutely need to be using Iconosquare. Its in-depth analytics are the best out there, and they keep rolling out new features, such as monitoring the content of multiple accounts in one place, scheduling posts, etc.   – Leila LewisBe Inspired PR

See also  Why Social Media Marketing is Important for Your Business In Kenya

13. Sprinklr

Social tools are not all created equal. Some are quite expensive. The tools trying to cover everything mainly focus on organic vs. paid, so it is nearly impossible to have just one tool for organic and paid social. If you want an all-in-one service, Sprinklr seems to be the best management tool for all of your social channels. It helps you with posting, approval of content, and metrics reporting.   – Gina MichnowiczUnion+Webster

14. KnowEm

Too often, businesses fail to secure all of the relevant social media profiles prior to kicking off a formal social media strategy. That’s why I highly recommend KnowEm. KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. By securing your social media identities you will maximize brand equity.   – Kristopher JonesLSEO.com

15. Humans

Perhaps the hardest part of social media marketing is staying relevant. Even large brands find it difficult to connect with their fan base effectively at all times. One brand that is doing it extremely well right now is Wendy’s — by having a dedicated social media manager, the company is able to be very fluid, responsive and engaging. Simply using a tool to schedule posts will not get you results.   – Arya BinaKobe Digital

Facebook Comments

SHARE THIS
About the author

Daniel Maithya is the Founder and CEO of RoyalTrendia. He is the 2019 Top 100 Most Influential Young Kenyans according to Avance Media, FOYA East Africa Social Founder of the year 2020 award winner and a Digital Media Strategist. Cell: 0705 921 599 | danielmaithya@gmail.com

Leave a Reply

× Chat