Youtube has this week introduced the YouTube Shorts Fund, a $100M fund to be distributed over the course of 2021-2022 to creators on the platform.
Anyone is eligible to participate in the Youtube Shorts Fund simply by creating unique Shorts that delight the YouTube community.
Each month, Youtube will reward creators for their most engaging and most viewed short-form videos between 2021 and 2022.
YouTube will invite thousands of eligible creators, every month, to claim payment from the Shorts fund. These payoffs may range between $100 to $10,000, based on viewership and engagement received on their Shorts.
Eligibility for YouTube Shorts Fund:
- Your channel should have uploaded at least one eligible Short within the last 180 days.
- Your channel should abide by YouTube’s Community Guidelines, copyright rules and also monetization policies.
- Channels which upload videos with watermarks or logos from third-party social media platforms, non-original videos (i.e, unedited clips from movies or TV shows), or even videos re-uploaded from other creator’s channels will not be eligible.
- Shorts creators must be in one of these countries/regions:
- South Africa
- United Kingdom
- United States
Note: Youtube plans to expand eligibility to more countries/regions.
- Creators must be 13 and above in the United States, or the age of majority in their country/region.
- Creators between 13 – 18 years old must have a parent or even a guardian accept terms and set up an AdSense account for payment when one isn’t already linked to their channel.
NOTE: Your channel do not need to be currently monetizing on YouTube to be eligible. Creators in the YouTube Partner Program (YPP) and channels that are affiliates under a Multi-Channel Network (MCN) are eligible.
Youtube will send a notification in your YouTube app, which will include the amount of the bonus and details on how to claim it. Creators will then have until the 25th of the month to claim the bonus payment before it expires.
All YouTube Shorts videos from a creator will count toward their Shorts performance every month that they receive views.
The Shorts bonus payment amounts will be adjusted based on a channel’s total Shorts performance and the location of their audience.
The level of performance which one needs to qualify for a bonus payment may differ between creators (based on audience location for example) and may change from month to month “due to fluctuations in audience location and the number of creators making Shorts,” YouTube says.
The writer, Daniel Maithya is the Founder and CEO of RoyalTrendia, Author and also a Digital Media Strategist. Twitter: @DanielMaithyaKE